tag:blogger.com,1999:blog-15141416634364071132024-03-05T02:12:15.738-08:00PLANEACION ESTRATEGICA DEL MARKETINGRicardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-1514141663436407113.post-77828396141506585882012-10-03T23:50:00.003-07:002012-10-04T00:02:45.221-07:00COMO ELABORAR UN MAPA MENTALEnlace que lleva a una publicación sobre Mapas Mentales<br />
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<a href="http://www.trabajo.com.mx/como_elaborar_un_mapa_mental.htm">http://www.trabajo.com.mx/como_elaborar_un_mapa_mental.htm</a><br />
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PRESENTACIÓN SOBRE MAPAS MENTALES<br />
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<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/652546" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="427"> </iframe> </div>
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<strong> <a href="http://www.slideshare.net/jcfdezmx2/mapas-mentales-presentation-652546" target="_blank" title="Mapas Mentales">Mapas Mentales</a> </strong> from <strong><a href="http://www.slideshare.net/jcfdezmx2" target="_blank">Juan Carlos Fernández</a></strong> </div>
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Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-75624715300958024102012-10-03T23:46:00.001-07:002012-10-04T00:00:00.969-07:00INFOGRAFÍAS - QUE SON - COMO SE HACEN - COMO SE DISEÑANEnlaces para conocer de INFOGRAFÍAS... <br />
<a href="http://www.ofifacil.com/ofifacil-infografias-que-es-definicion-como-se-hacen.php">http://www.ofifacil.com/ofifacil-infografias-que-es-definicion-como-se-hacen.php</a><br />
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<a href="http://www.juancmejia.com/marketing-en-redes-sociales/como-hacer-una-infografia-guia-y-herramientas-para-disenarla/">http://www.juancmejia.com/marketing-en-redes-sociales/como-hacer-una-infografia-guia-y-herramientas-para-disenarla/</a>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-23157512030864363302012-10-03T22:31:00.001-07:002012-12-12T15:10:47.866-08:00
<iframe src="http://www.slideshare.net/slideshow/embed_code/15612532" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/krmen01/planeacinestratgicamarketing-grupos121004002941phpapp01" title="Planeacinestratgicamarketing grupos-121004002941-phpapp01" target="_blank">Planeacinestratgicamarketing grupos-121004002941-phpapp01</a> </strong> from <strong><a href="http://www.slideshare.net/krmen01" target="_blank">Carmen Hevia Medina</a></strong> </div>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-14883144874342312202012-09-19T19:34:00.001-07:002012-10-03T21:21:57.975-07:00<div class="prezi-player">
<style media="screen" type="text/css">.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }</style><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" height="400" id="prezi_ttkgo4a3ayzw" name="prezi_ttkgo4a3ayzw" width="550"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowFullScreenInteractive" value="true"/><param name="allowscriptaccess" value="always"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=ttkgo4a3ayzw&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"/><embed id="preziEmbed_ttkgo4a3ayzw" name="preziEmbed_ttkgo4a3ayzw" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowFullScreenInteractive="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=ttkgo4a3ayzw&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"></embed></object><br />
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<a href="http://prezi.com/ttkgo4a3ayzw/planeacion-estrategica/" title="Planeación estratégica">Planeación estratégica</a> on <a href="http://prezi.com/">Prezi</a></div>
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Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com12tag:blogger.com,1999:blog-1514141663436407113.post-14565871855262734532012-07-28T17:08:00.004-07:002012-07-28T17:10:01.103-07:00¿QUE ES ESTRATEGIA?<iframe width="490" height="355" src="http://www.youtube.com/embed/8MA8b_E1YZw" frameborder="0" allowfullscreen></iframe>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-50649922104243876542012-07-18T21:56:00.007-07:002012-07-18T22:05:40.608-07:00Imitación de Productos. Cuando copiar resulta exitosoEjemplo: A la derecha, el iPhone 4 de Apple y a la izquierda el Samsung Galaxy S II. Saque sus propias conclusiones<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhpy2JiLpk23WbMqTQxt9S4HCd9dr9yLmQTNMESQEi62ecm4Lr16fAkeecbLS6npuc73-C0WXh1MejnbLL4IwM7jFtcBhl7DpL4UVODUCKgbDKZFC0eKODwCE8W0K7wFo3Pp1wrbDH0HI/s1600/telef1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhpy2JiLpk23WbMqTQxt9S4HCd9dr9yLmQTNMESQEi62ecm4Lr16fAkeecbLS6npuc73-C0WXh1MejnbLL4IwM7jFtcBhl7DpL4UVODUCKgbDKZFC0eKODwCE8W0K7wFo3Pp1wrbDH0HI/s1600/telef1.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.nacionpm.com/2011/08/01/imitacion-de-productos/">http://www.nacionpm.com/2011/08/01/imitacion-de-productos/</a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyEvrOJ-0K1ZrA2ciVBubflddycEZ1ChW5tJDIk_Nwa3t4Hw3-1XygxHBeLEfV9UQ1HpjM7wfvw02_II8GtzM0sIVNC6IqOLKtqLZRMcwf896GK7XqcvbwXEoR7psI3WWSIed5T9qTu8w/s1600/Dibujo-10820111.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyEvrOJ-0K1ZrA2ciVBubflddycEZ1ChW5tJDIk_Nwa3t4Hw3-1XygxHBeLEfV9UQ1HpjM7wfvw02_II8GtzM0sIVNC6IqOLKtqLZRMcwf896GK7XqcvbwXEoR7psI3WWSIed5T9qTu8w/s400/Dibujo-10820111.png" width="400" /></a></div><br />
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<b><a href="http://www.nacionpm.com/2011/08/01/imitacion-de-productos/"></a></b>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-15184941517468143482012-07-18T21:30:00.002-07:002012-07-18T21:30:31.484-07:00<div style="width:425px" id="__ss_13689892"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/krmen01/tema-08estrategiadeimitacion" title="Tema 08-estrategia-de-imitacion">Tema 08-estrategia-de-imitacion</a></strong><object id="__sse13689892" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tema-08-estrategia-de-imitacion-120718232300-phpapp02&stripped_title=tema-08estrategiadeimitacion&userName=krmen01" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"/><embed name="__sse13689892" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tema-08-estrategia-de-imitacion-120718232300-phpapp02&stripped_title=tema-08estrategiadeimitacion&userName=krmen01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/krmen01">Carmen Hevia Medina</a>.</div></div>
<div style="width:477px" id="__ss_13689896"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/krmen01/la-herramienta-de-benchmarking-estrategia-de-imitacin-o-innovacin" title="La herramienta de benchmarking estrategia de imitación o innovación">La herramienta de benchmarking estrategia de imitación o innovación</a></strong><object id="__sse13689896" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=laherramientadebenchmarking-estrategiadeimitacinoinnovacin-120718232333-phpapp02&stripped_title=la-herramienta-de-benchmarking-estrategia-de-imitacin-o-innovacin&userName=krmen01" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"/><embed name="__sse13689896" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=laherramientadebenchmarking-estrategiadeimitacinoinnovacin-120718232333-phpapp02&stripped_title=la-herramienta-de-benchmarking-estrategia-de-imitacin-o-innovacin&userName=krmen01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="477" height="510"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/krmen01">Carmen Hevia Medina</a>.</div></div>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-7670611035790840672012-07-11T22:16:00.002-07:002012-07-11T22:16:50.724-07:00FODA DINÁMICO...<iframe width="520" height="415" src="http://www.youtube.com/embed/7JkNAaExI3g?rel=0" frameborder="0" allowfullscreen></iframe>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-58460879235069664722012-07-11T22:04:00.001-07:002012-07-11T22:13:58.217-07:00PORTER....INTERESANTE ENTREVISTA SOBRE ESTRATEGIA Y FUERZAS PORTER<iframe width="520" height="415" src="http://www.youtube.com/embed/0E0e6NqcT0M?rel=0" frameborder="0" allowfullscreen></iframe>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-14564949211033498862012-07-11T11:41:00.001-07:002012-07-11T11:41:33.103-07:00<div style="width:427px" id="__ss_13463438"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/krmen01/planeacin-estrategica-del-marketing-13463438" title="Planeación estrategica del marketing" target="_blank">Planeación estrategica del marketing</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/13463438" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0" allowfullscreen></iframe> <div style="padding:5px 0 12px">View more presentations from <a href="http://www.slideshare.net/krmen01" target="_blank">Carmen Hevia Medina</a> </div></div>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-61914379376781078732012-07-10T14:54:00.001-07:002012-07-10T14:54:50.189-07:00http://www.slideshare.net/tato90210/encuesta-13599204<a href="http://http://www.slideshare.net/tato90210/encuesta-13599204"></a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-14917855211118202772012-07-10T13:01:00.001-07:002012-07-10T13:01:04.708-07:00<br />
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<b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">EXAMEN
OBJETIVO<o:p></o:p></span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">SELECCION
MULTIPLE</span></b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; tab-stops: 35.45pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 115%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">La formulación de la estrategia parte del establecimiento / revisión
de la misión, visión y valores de la organización por parte de:<o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l3 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;">La alta
dirección.<o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l3 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;">La
secretaria.<o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l3 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;">El
contador.<o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l3 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;">Ninguna
de las anteriores.<o:p></o:p></span></div>
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<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">La visión es lo que la organización
pretende alcanzar a:<o:p></o:p></span></div>
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<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Largo Plazo.</span><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Corto Plazo.</span><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Nunca.</span><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;">Cuando
se pueda.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Se describe como el
propósito o razón de ser de la organización:<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l4 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">La misión.</span><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l4 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">El futuro</span><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l4 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">El manual de convivencia.</span><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 36.0pt; mso-list: l4 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Todas las anteriores</span><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<br /></div>
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</span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">A partir de las declaraciones de misión,
visión y valores, Que buscan construir las organizaciones:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Metas de la organización.<o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Los empleados que va a contratar.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Que gerente necesita<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="background: white; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-weight: bold;">Ninguna de las anteriores<o:p></o:p></span></div>
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<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">FALSO O VERDADERO<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">El proceso de
formulación de la estrategia no termina con el establecimiento de las metas,
sino que debe determinar cómo
alcanzarlas a partir de la posición actual de la organización. ( )<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">La fuente de
información externa más importante para la organización son sus clientes. ( )<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;"> Las encuestas
a clientes deben hacerse periódicamente y deben contener una serie de
preguntas, de manera que de ellas se obtenga toda la información que no es necesaria para la empresa. ( ).<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">El análisis DAFO
es no es una herramienta de la planificación que permite resumir en un formato
simple los resultados del
análisis del entorno e interno. ( )<o:p></o:p></span></div>
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<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">COMPLETE<o:p></o:p></span></b></div>
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<ul>
<li><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="background-color: white; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;">El análisis del
entorno e interno descrito, nos va a permitir obtener un conjunto de
____________ y amenazas, y también unas fortalezas y ___________.</span></li>
</ul>
<ul>
<li><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="background-color: white; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;">Las __________serán aquellos
factores externos que ponen en peligro los objetivos de la organización, y
que requerirán planes de contingencia o estrategias alternativas para
evitarlos.</span></li>
<li><span style="background-color: white; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;"> </span><span style="background-color: white; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;">Las __________son aquellos puntos fuertes
de la organización que convenientemente explotados ofrecen ventajas
competitivas y que deben ser la base de los planes de futuro.</span></li>
<li><span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span><span style="font-family: 'Times New Roman'; line-height: normal;">L</span></span><span style="background-color: white; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;">as _____________son los factores externos
que la organización puede explotar en su propio beneficio y para los que
deberá adaptar su estrategia.</span></li>
</ul>
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<span style="font-family: Arial, sans-serif;"><span style="line-height: 18px;"> <b> APAREAMIENTO</b></span></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">El
análisis interno y del entorno son
posibles estrategias que permitirían a la empresa alcanzar sus metas
estratégicas<o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Las
alternativas estratégicas Está
ligada al desarrollo de una cartera de clientes<o:p></o:p></span></div>
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<br /></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;"> El factor tiempo permite
obtener también la proyección de resultados en relación a las metas
estratégicas.<o:p></o:p></span></div>
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<br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-81939686888251621152012-06-29T08:07:00.001-07:002012-06-29T08:07:14.806-07:00CUESTIONARIO DE FORMULACION ESTRATEGICA<b>CUESTIONARIO DE FORMULACIÓN ESTRATÉGICA</b><br />
<br />
1. QUE CONCEPTO MANEJA LA FORMULACIÓN DE ESTRATEGIAS.<br />
Va de la mano en la toma de decisiones en gran medida a la información que se tiene.
El proceso de formulación de Estrategias lo que pretende es que cualquier empresa alcance su misión y objetivos. Cuando la empresa enfrenta una situación difícil, la formulación de estrategias puede colocarla en una posición futura deseada, así conocer y establecer las debilidades, fortalezas, oportunidades y amenazas.<br />
<br />
2. QUE ES UNIDAD ESTRATÉGICA DE NEGOCIOS.<br />
La defino como una unidad operativa dentro de una organización que vende productos o servicios para un grupo de clientes. La unidad estratégica de negocios lo que busca es servir al mercado externo, teniendo en cuenta a la competencia. Se caracteriza por tener una misión única, unos competidores y un mercado identificado y llevar un control de las funciones de negocio.<br />
<br />
3. QUE ES EL DIAGNOSTICO ESTRATÉGICO.<br />
Hay que tener en cuenta el origen de la organización, la misión, visión, objetivos y propósitos. Para crear las estrategias necesarias que encaminen en la organización hacia el éxito
El diagnostico estratégico consiste en análisis paralelos que van a permitir conjuntamente una evaluación de la situación actual y potencial de la empresa en relación con el entorno.<br />
<br />
4. LA ESTRATEGIA CORPORATIVA SON:<br />
Los pasos fundamentales que debe seguir una organización para alcanzar un objetivo.
Las estrategias corporativas poseen dimensiones de liderazgo que son las encargadas del análisis del entorno externo a nivel corporativo, y las administrativas que van dirigidas a diseñar la estructura administrativa y de gestión.<br />
<br />
5. QUE BUSCA LA PLANEACION TÁCTICA<br />
Busca alcanzar los objetivos propuestos por la empresa, orientando a la parte operacional en sus actividades diarias, en plazos más cortos y propósitos más limitados. Está encargada de proyectar las actividades a nivel departamental en la empresa, con la finalidad de concretar los lineamientos de la planeación estratégica.<br />
<span style="background-color: white;"><br /></span><br />
<span style="background-color: white;">6. EN QUE CONSISTE LA VENTAJA COMPETITIVA. </span><br />
<span style="background-color: white;">Consiste en una o más características de la empresa en diferencia respecto a sus competidores.
Esta característica es única y apreciada por los clientes o consumidores de la empresa, es algo diferente dentro del proceso tradicional de la empresa que permite sobresalir entre las demás.</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-5279915969095411352012-06-27T21:34:00.001-07:002012-06-27T21:34:25.655-07:00La estrategia centrada en el cliente: del marketing relacional al CRM | GestioPolis<a href="http://www.gestiopolis.com/canales2/gerencia/1/jcm5.htm">La estrategia centrada en el cliente: del marketing relacional al CRM | GestioPolis</a>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-73144958598167272772012-06-27T21:25:00.001-07:002012-06-27T21:25:24.966-07:00<div style="width:477px" id="__ss_13478329"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/dacktari/formulacin-estratgica-13478329" title="FORMULACIÓN ESTRATÉGICA">FORMULACIÓN ESTRATÉGICA</a></strong><object id="__sse13478329" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=diplot-3-120627232008-phpapp02&stripped_title=formulacin-estratgica-13478329&userName=dacktari" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"/><embed name="__sse13478329" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=diplot-3-120627232008-phpapp02&stripped_title=formulacin-estratgica-13478329&userName=dacktari" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="477" height="510"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/dacktari">RICARDO LÓPEZ RODRíGUEZ</a>.</div></div>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-1326235693103417282012-06-21T04:07:00.003-07:002012-06-21T04:36:16.586-07:00<div style="width:480px;text-align:right;"><embed width="480" height="360" src="http://static.pbsrc.com/flash/rss_slideshow.swf" flashvars="rssFeed=http%3A%2F%2Ffeed1053.photobucket.com%2Falbums%2Fs478%2Fcchmedina%2FPLANEACION%2Ffeed.rss" type="application/x-shockwave-flash" wmode="transparent" /><a href="http://photobucket.com/redirect/album?showShareLB=1" target="_blank"><img src="http://pic.photobucket.com/share/icons/embed/btn_geturs.gif" style="border:none;" /></a><a href="http://s1053.photobucket.com/albums/s478/cchmedina/PLANEACION/" target="_blank"><img src="http://pic.photobucket.com/share/icons/embed/btn_viewall.gif" style="border:none;" /></a></div>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-61883546671967872182012-06-20T17:34:00.000-07:002012-06-20T17:34:00.181-07:00EXAMEN OBJETIVO DIAGNOSTICO ESTRATEGICO<br />
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<b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">EXAMEN
OBJETIVO<o:p></o:p></span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">SELECCION
MULTIPLE</span></b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">En
términos generales, el <i>plan
estratégico de marketing</i> es un documento escrito que incluye:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Un análisis de la situación<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Los objetivos de marketing<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">El posicionamiento y la ventaja diferencial<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">La descripción de los mercados meta hacia los que
se dirigirán los programas de marketing.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Todas las anteriores</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Es una Ventaja de la planeación de marketing:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Ayuda a una mejor coordinación de todas las
actividades de la empresa.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Ofrece garantías para la competencia<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Se puede planear sin tener idea de lo que se quiere<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">No garantiza el éxito de la compañía<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Cuál de estas características no es una fuerza
competitiva de Porter:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Proveedores<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Clientes<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Productos sustitutos<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Energía <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">De Quien es el modelo de Valor Empresarial o cadena
de Valor:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Laura Fischer <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Michael Porter <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Jorge Espejo<o:p></o:p></span></div>
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<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">FALSO O VERDADERO<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Las actividades
primarias se refieren a la creación física del producto, diseño, fabricación,
venta y servicio de pos-venta?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">La auditoria
Organizacional es una evaluación de desempeño de la compañía comparado con el
de su competencia?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">PERFIL DE
CAPACIDAD INTERNA (PCI) es el Medio para
evaluar las fortalezas y debilidades de la compañía?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">No es importante
la capacidad del talento humano en la evaluación de PCI?<o:p></o:p></span></div>
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<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">COMPLETE<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Capacidad
Directiva: son todas aquellas _____________ y/o debilidades que tienen que ver
con planeación, dirección, toma de ______________, coordinación, comunicación y
control.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Capacidad del
talento humano: fortalezas y ____________ relacionadas con el recurso humano,
como nivel académico, experiencia, estabilidad, rotación, ausentismo,
remuneración, pertenencia y motivación.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Capacidad
____________: todos los aspectos relacionados con el área comercial como
participación en el mercado y calidad del producto, entre otros.<o:p></o:p></span></div>
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<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">PAREAMIENTO<o:p></o:p></span></b></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Examen
del medio Los
que se refieren al uso o asignación
de poder.<o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Factores
Sociales Relacionados
con el desarrollo de las maquinas.<o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Factores
Políticos Auditoría
Externa<o:p></o:p></span></div>
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<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">Factores
Tecnológicos Los
que afectan el modo de vivir de la gente. <o:p></o:p></span></div>
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<br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-15102852203001028442012-05-29T13:55:00.010-07:002012-07-04T15:56:24.422-07:00<div style="width:425px" id="__ss_13463432"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/krmen01/planeacin-estrategica-del-marketing" title="Planeación estrategica del marketing" target="_blank">Planeación estrategica del marketing</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/13463432" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0" allowfullscreen></iframe> <div style="padding:5px 0 12px">View more presentations from <a href="http://www.slideshare.net/krmen01" target="_blank">Carmen Hevia Medina</a> </div></div>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-52857678739691902922012-05-21T15:55:00.000-07:002012-11-07T14:30:21.602-08:00Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-86724348381160182582012-05-21T15:35:00.001-07:002012-05-21T15:35:35.692-07:00ISABEL Y TATO EN LA EXPOSICIÓN SOBRE<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioKhxymZCdKIEDkgWz3A6vcaTcvDPVGHl8_d7TFveAXLIFp2MSC-t58kPBY_5m3rzu0MhLf6xpdoxowmbz4Vpgdo1H93ESvDWztLf_pcdKDDnOeLBRfTc_BT83sGRwfoNF65TtiTTKPbc/s1600/IMG_1339.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioKhxymZCdKIEDkgWz3A6vcaTcvDPVGHl8_d7TFveAXLIFp2MSC-t58kPBY_5m3rzu0MhLf6xpdoxowmbz4Vpgdo1H93ESvDWztLf_pcdKDDnOeLBRfTc_BT83sGRwfoNF65TtiTTKPbc/s400/IMG_1339.JPG" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5oFXfhO3ui9unlPHaAw1oJ02FvmnzcrHere6X4GjPk-jIwcRo-KVL8N-3uXqKaiWUFCN7i4LkZvDo2uOQA3EjgAwSwV_8AQc8u3NB4ymOeSJKLYF1rM4oApplIiEABPklGISOuwHOcMg/s1600/IMG_1338.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5oFXfhO3ui9unlPHaAw1oJ02FvmnzcrHere6X4GjPk-jIwcRo-KVL8N-3uXqKaiWUFCN7i4LkZvDo2uOQA3EjgAwSwV_8AQc8u3NB4ymOeSJKLYF1rM4oApplIiEABPklGISOuwHOcMg/s400/IMG_1338.JPG" width="400" /></a></div>OBSERVANDO MUY ATENTAS... Lucero, Yulieth, Angélica, Lorena y Shirley, ¿no?Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0tag:blogger.com,1999:blog-1514141663436407113.post-9923356943221771822012-05-16T07:06:00.001-07:002012-05-21T15:36:49.829-07:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcQ2mFreYwqfGqMP0YuVpWZymh4QbKikITlzUycNm7muyGOy6PF905eoVi-O_hK6LtHdx6I5XMHxHx9iJoY2kmp5d5CSTlPUP_J7TrjKO_9a_6-Xjqqk7NeGsPr8kJko9V-pIXIdK2vNE/s1600/IMG_1192.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcQ2mFreYwqfGqMP0YuVpWZymh4QbKikITlzUycNm7muyGOy6PF905eoVi-O_hK6LtHdx6I5XMHxHx9iJoY2kmp5d5CSTlPUP_J7TrjKO_9a_6-Xjqqk7NeGsPr8kJko9V-pIXIdK2vNE/s640/IMG_1192.JPG" width="640" /></a></div><div style="text-align: center;"> PASANDO LISTA EL PRIMER DÍA: De izquierda a derecha Isabel, Lucero, Alexis, Angélica, Lorena, Yulieth, Shirley </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8jZ4280z_IpwLaB7meTUxdxwAbpWJeJZ-DcGixETZZHQVe4mwcqyS_KIN_5K1Nr15YqJf_n_4OdG93EbZXXq785ZGXD66DJEMPEz90z7uDeyWYEsKLR_KFPXqVl8QZN3eA8_PCLTuHWY/s1600/IMG_1259.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8jZ4280z_IpwLaB7meTUxdxwAbpWJeJZ-DcGixETZZHQVe4mwcqyS_KIN_5K1Nr15YqJf_n_4OdG93EbZXXq785ZGXD66DJEMPEz90z7uDeyWYEsKLR_KFPXqVl8QZN3eA8_PCLTuHWY/s320/IMG_1259.JPG" width="320" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtKgfZvgIFz8wNtRvQn9Lyd-d0bENE8m-i_e4E-aHrGGbYnGTS0bgHhDg_Ljh8L7mtxp1dFxAAOLt3o67jMD1lx6W7sBWqgx9HH5yfbeFmbK_9C3caulj3mDrW8pJa-uD0IXbQY4QCGkU/s1600/IMG_1260.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtKgfZvgIFz8wNtRvQn9Lyd-d0bENE8m-i_e4E-aHrGGbYnGTS0bgHhDg_Ljh8L7mtxp1dFxAAOLt3o67jMD1lx6W7sBWqgx9HH5yfbeFmbK_9C3caulj3mDrW8pJa-uD0IXbQY4QCGkU/s320/IMG_1260.JPG" width="320" /></a></div>Ricardo López Rodríguezhttp://www.blogger.com/profile/14993856518523540290noreply@blogger.com0